SEO For Beginners Tutorial – 3 – How To Help Spiders And Crawlers

SEO For Beginners Tutorial – 3 – How To Help Spiders And Crawlers
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Real Esate SEO

Real Estate SEO

Levitate Web Design is Proud to Now Offer

Real Estate SEO

Levitate Web Design has specialized in building responsive websites for years.  At Levitate Web Design, we believe that people should stick to what they are great at; and we are great at building first class websites, but we wanted to expand our services.

What Is SEO?

SEO Search engine optimizationSEO or Search Engine Optimization, is the strategic work involved in having your business website rank well on all of the major search engines such as Google.  Although many web designers claim to “include SEO” in their web designs, we have come to find out that proper SEO, with real real results, takes a special skill set.

Truth is….Search Engine Optimization is NOT a one time thing.  It is not a button that you press—and now have SEO.  If you really want your website to rank, even for the easiest of keywords, that requires a true SEO specialist and takes a minimum of six months and usually one year or longer.  After the first year, your monthly SEO fees should be reduced as it is much easier to keep your current rankings than it is to move up.

See Where Your Real Estate Website Is For SEO

Are you interested to see how your real estate website ranks for SEO?  You can’t just Google it from your own computer.  But you can get started by running a report that gives in-depth information on how good the SEO is on your site.  You can use the Moz toolbar, which is free, or take a 14 day trial with SEMrush — which is a full blown SEO system that has every marketing tool you need.  If SEMrush is a little overload, just drop it before the 14 days is up ad get a full refund.

Why Real Estate SEO?

We have found that real estate websites require even more effort to properly rank on page one of Google than most business sites.  This holds true for a variety of reasons.  Many of the real estate websites that are built for the masses don’t even get indexed much less rank for any major keywords.

High Level Of SEO Competition

Almost every real estate agent and broker has a website.  According to the National Association of REALTORS, there is over 1 million real estate agents in the US.  Every single real estate website wants to rank for a very similar set of keywords such as ******* real estate or ***** homes for sale.  Almost every major metropolitan real estate market has thousands of real estate websites all fighting to be on page 1 of Google.  Unfortunately, only 10 sites are going to fit there.  If you want to rank for a major real estate search term, its going to take a high level of expertise in SEO for real estate.

Compete With Major Real Estate Portals

There are a handful of major real estate portals, with almost unlimited funds, that have a tremendous focus on real estate search engine optimization.  These sites like: Zillow,, Trulia and consistently rank on page one of Google for just about every search term, for every city.  Many Realtors, to catch the low hanging fruit, will attempt to rank for longer tail keywords that the large portals dont go after.

This substantially reduces the number of spots on page one that you may fit into.  Now you have reduced your target for success from 10 to 5 or 6.  Then you have to also compete with the major real estate franchises such as Remax, Century 21, Keller Williams and Coldwell Banker.  Depending on the size of the local franchises and local market share, you could see any (or all) of these on page one of Google.  Even some of the more progressive independent real estate brokers may have a dominate hold on the local SERPS.

Duplicate Content

You may have noticed that real estate websites have a large focus on real estate listings.  These are provided by the local MLS and ultimately get displayed on every real estate site in the local market.  Because duplicate content is a major issue with real estate SEO, this can create an additional level of complexity to ranking your real estate website.

They How Do We Rank Your Real Estate Website?

We have partnered with one of the most recognized names in real estate SEO in the country to rank the websites that we build for our real estate agents and brokers.  We have chosen to not cut any corners in providing on the best in real estate SEO for our clients.  In addition, because of our size, we were able to negotiate a great deal, so our clients get great results and the most affordable prices.

In Conclusion

We are happy to announce our new service of providing real estate SEO to all of our REALTOR clients.   So now, in addition to having a cutting edge website, our new set of SEO services include:

  • Keyword Research
  • On Page SEO
  • White Hat Back-links
  • Content Creation
  • Social Media Syndication
  • Site Structuring
  • Guest Blogging
  • Internal Linking
  • And More!







Must Have Wordpress Plugins

My List of Must Have WordPress Plugins – Updated for 2018

Just updated for 2018!

Upon reviewing our list, we are still BIG fans of all of the below plugins.  We did made an update to the Visual Composer review below.  In addition, we have added a couple to the bottom of the list.

Seems like everyone and their brother has a favorite list of “Must Have” WordPress plugins. For anyone that builds a lot of websites on the WordPress platform, you find that you use many of the same plugins over and over and over time, cant live without them.  We do quite a bit of real estate SEO and website design, so some of these plugins are SEO related.

Check Your Sites SEO

Must Have WordPress Plugins

One Feed SuperchargerOne Feed Supercharger is an awesome plugin, built by the SEO gurus over at Network Empire, that maximizes the use of RSS feeds. Anyone with a website wants their site to be found by the major search engines and using RSS feeds can be very valuable. WordPress does automatically create an RSS feed for you, but One Feed provides some super cool features.

  • First, you can create an unlimited number of RSS feeds containing a variety of information.
  • All of the feeds created in One Feed include all of the photos for each blog
  • You can pull other RSS feeds into One Feed and create a master feed
  • You can pull random “old” articles or have a “sticky” post included in any feed

I use One Feed Supercharger on every site I manage. Here is a video showing how powerful it is.

Yoast SEOYoast SEO is one of the most popular SEO plugins on the market and for good reason. It provides a plethora of SEO tools absolutely free. Not only can you easily adjust your meta title and description, but Yoast SEO provides site analysis, XML sitemap configuration, the ability to edit your robot.txt and .htaccess files all coupled with an easy to use interface. They also provide many paid options for specific purposes.

Formidable Forms – Yep, you guessed it, Formidable Forms is a forms plugin. I used to use Contact Form 7 quite regularly, but after finding Formidable, I haven’t looked back. I have opted for the paid version since I use some of the more advanced features, but the free version is powerful and easy enough for most people.

Visual ComposerVisual Composer is a page builder that lets you build out an entire website without coding. It comes with many visually appealing features that can be easily incorporated into just about any website. It has both a front end and a back end editor which lets you see the final product as you are building it.

They provide a variety of add-ons for Visual Composer, I personally use the “Ultimate Ad-ons for Visual Composer” as it includes many premium elements like Icon, Info Box, Interactive Banner, Flip Box and a lot more. One downfall is that Visual Composer can slow down your website load times if you go crazy with it, so be careful.

UPDATED VC Review for 2018 – although we still really like Visual Composer (Now renamed to WP Bakery) – our testing has found that the site speed gets seriously reduced when using too many modules within WP Bakery.  We strongly recommend only activating the modules that you end up using — and deactivating all the others,

Social Media FeatherSocial Media Feather easily adds social media share and follow icons to any WordPress website. Although that in itself is not very unique, it does so with a small footprint and doesn’t slow your website down. It has a ton of options such as choosing your sharing prefix and postfix, customize-able icon sizes and placements and interfaces with just about every platform.

Revolution Slider – If you want an endless level of customization for your slider, Revolution Slider is your best bet. There are other solid slider programs out there, but I have found that Revolution Slider simply has all of the options I am looking for. Rumor has it that they had some security issues some time back but that is all resolved now.

AMP & Glue OR Facebook Instant Articles & Google AMP Pages by PageFrog– Im still in the early stages of testing these out — so I thought I would mention them all. With Google having a push for AMP pages (Accelerated Mobile Pages) if you have any interest in ranking your site, you will want to implement AMP pages/posts on your site. One option is to use BOTH AMP and Glue for Yoast SEO. These two plugins work together to create AMP pages for all of your blog posts automatically. Needless to say, you will need to be using Yoast SEO to take this route. One of the downfalls of this combo set is that it only creates AMP pages for your blog posts and not your pages. They say the pages support is in the works. The other option is Facebook Instant Articles & Google AMP Pages by PageFrog – I have found this little gem and seem to like it quite a bit. It gives a preview of the AMP page and even supports Instant Articles for Facebook.

New Additions for 2018!

A plugin that has apparently been around for a while, but we never found — but now cant live without is…

Auto Terms of Service and Privacy Policy – This free little gem lets you automatically build out two, very needed pages on every website…the Privacy and Terms of Condition pages.  These pages should exist and they should have the proper legal Mumbo Jumbo.  This little plugin creates short codes that let you pop the two critical pages in just about anywhere.

Although this little plugin is not necessarily a Must Have — for what we do over here in building and marketing real estate broker websites, we have found this plugin indispensable.  That is the RSS Includes Pages plugin.  You can download it FOR FREE — straight from the WP repository.  It does exactly what it says it does — it adds ALL of your pages on your WordPress site into the RSS feed (which usually only has posts).






Why You Need A Website

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why.

1. Your web site reflects you as a business owner and professional.
If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that’s how they’ll perceive you.

If you’re a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you’ll get.

2. Your web site can mean extra local business.
Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform searches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. And, when you’re mentioned in the media or on review sites like Yelp or Angie’s List, you’ll need a web site to help people find you.

3. Your web site can mean global business.
Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you’ll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You’ll still want to keep your target market in mind, but an international audience may still find you appealing.

4. Your web site can generate media interest.
If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don’t really know what they’re doing. And as most of you know, a mention in the media can be powerful for your business!

Don’t do your business a disservice by putting up a shoddy web site. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing.


More Website Information

Here is a bit more information and statistics about websites and the importance they hold for a business in the present day.

With over 2.2 billion people online, the internet has revolutionized how we find and share information. The online world is moving at a rapid pace and doesn’t show any signs of slowing. For businesses, a web presence has become a fundamental part of success. But why is a presence on the web so important? How significant is the impact of being online? We’re glad you asked.
After several years with Fidelity Investments, in 1996 Richard Sexton decided to step away from the corporate world and follow his passion by opening Himal Home Gallery, a local home furnishings store in his hometown of North Carolina.

“I didn’t have any experience in running a retail operation. [The] learning curve had its fair share of mistakes,” Sexton said. “Going online early and choosing to use Google products were some of the better moves.”

During the ‘90s, no one knew for certain if there was a place for small businesses online or if they could find success there. But Sexton took the chance and launched a website for Himal Home Gallery. The online presence gave Sexton’s small business a great deal of attention and the small shop took off. In 2000, Sexton relaunched the furniture store as Carolina Rustica, focusing primarily on wrought-iron furniture, their best selling item.

“We started with a small 500 square-foot booth in an antique mall and now our gallery is almost 20,000 square feet,” Sexton said. “Through the web, we could reach a much larger audience, and we began to invest in marketing activities that could connect us with us potential customers. I am very happy with the results. Our sales have increased 50% year on year.”

Carolina Rustica is just one of the many small businesses that found great success establishing an online presence. But can their model apply to other business types? Can business that don’t sell products online still find a success with a website? Is having a business website really that important?

Yes, absolutely.

Having your website found.

You may have the most beautiful and elaborate website on earth, but if no one can find it on the vast internet, it may not as well exist.  The art of having your website pull up, for the search terms your clients are using, is called SEO or Search Engine Optimization.  Different business verticals have different challenges for SEO.  For instance, we have a deep history in real estate search engine optimization, which has always been one of the most challenging verticals for SEO.  If we can rank a local real estate broker on page one of Google, going up against monsters in in the industry such as Zillow, and Trulia, we can get your website in front of your customers too.

Never before has the world been able to connect across the globe and interact so easily. Think about the last time you needed to know something, anything — chances are you went to look it up online. The Internet has completely changed the way we live and how we gather information. Not only is it now our primary source of information, but it has revolutionized the way businesses operate and communicate with customers.

Websites and the online tools that promote them should be the focal point of all advertising and marketing for all businesses, big or small. Here’s why:

Because people are online. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over 78% of adult Americans using the Internet and an astounding 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration.

But what if my consumers aren’t online? We get asked this question all the time. For example, sometimes our clients refer to their consumers from an older demographic. We always tell them that they would be surprised at the amount of adults over 50 using the Internet.

When Roy Williams (business guru and New York Times bestselling author of “Secret Formulas of the Wizard of Ads”) was giving the keynote at a trades conference in Las Vegas, the chairman of the organization asked him to avoid mentioning the Internet because nearly all their 1,600 members were over the age of 55. Surprised by his request, Williams decided to start the talk by asking the crowd, “How many of you have used a search engine within the past seven days to research a product or service you were considering purchasing?” Almost instantly, over 95 percent of the members raised their hands.

A personal example: My gramps is an old-fashioned man who frankly didn’t care for computers until after he retired in 2002. But now at 70, he can’t get enough of his iPad or sharing vacation pictures with his friends on Facebook. (Yes, that’s right, my gramps is on Facebook with his friends). When I asked him why he changed his mind about the Internet, he simply said, “It’s convenient. That’s where everybody and everything is. It’s the fastest way to do or find or share anything.”

Your consumers are online, trust us.

Because it establishes credibility. When consumers can’t find a company online it raises a red flag. Does this company really exist? Can I trust them? Are they trying to scam me? People are more skeptical than ever. Even when consumers don’t purchase online, they research and look online before they buy. In fact, 58 percent of global online consumers said they more likely to trust a company with “owned media,” such as a company with a website, versus one who doesn’t (Nielsen Advertising Survey, 2012).

When you have a good website, it gives people a peace of mind about your business. Whether you’re selling a product or service, or simply providing information, it’s important for your business to have a web presence in order to establish credibility.

Because it’s a great way to build your brand. A website lets you brand your business like never before. Websites give you unlimited freedom to determine how your business looks to your customers. Websites are flexible and can grow as yours business evolves, and they also allow your business to be available around the clock, even during off business hours. Add to this that websites are one of the most cost-effective tools available and it’s obvious why so many businesses now leverage a website.

Business branding through the web will help you develop a stronger reputation to millions around the world. Potential customers will be able to research your business and find good reviews about the product or service you provide. In fact, consumers say they trust online consumer reviews second from personal recommendations (Nielsen Advertising Survey, 2012). Think of your website as an extension of your sales staff, helping you nurture and generate leads by educating people on your products or services.

Because it is the best way to engage with prospective customers. Word of mouth has and always will be the most trusted form of advertisement. 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising (Nielsen Advertising Survey 2012).

With a website, you make it easy for consumers to share your business. With a simple link, they can instantly access all your business information. And with social media platforms such as Twitter and Facebook, it’s now even easier for people the to share things they love or recommend. When you have a website, you give these recommendations a place to go. Websites serves as central place for potential customers to learn more about why your business is so great.

We’re here to help you be successful. A website is the foundation for a web presence, which is the first step to making your business successful. The task may seem a bit daunting, but we’re here to help guide you through the entire process. Levitate Web Design wants you to be successful, so we work hard to give you all the tools you need.


Originally Posted by Levitate Web Design