[2015 MBC Drama Acting Awards] Ji Sung & Park Seo-joon, The Best Couple Award 20151230

[2015 MBC Drama Acting Awards] Ji Sung & Park Seo-joon, The Best Couple Award 20151230
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SEO For Beginners Tutorial – 7 – Using Keywords In Body Content

SEO For Beginners Tutorial – 7 – Using Keywords In Body Content
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The SEO Ranking Factor You MUST Master In 2016 (and Beyond)

The SEO Ranking Factor You MUST Master In 2016 (and Beyond)
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SEO For Beginners Tutorial – 3 – How To Help Spiders And Crawlers

SEO For Beginners Tutorial – 3 – How To Help Spiders And Crawlers
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Real Esate SEO

Real Estate SEO

Levitate Web Design is Proud to Now Offer

Real Estate SEO


Levitate Web Design has specialized in building responsive websites for years.  At Levitate Web Design, we believe that people should stick to what they are great at; and we are great at building first class websites, but we wanted to expand our services.

What Is SEO?

SEO Search engine optimizationSEO or Search Engine Optimization, is the strategic work involved in having your business website rank well on all of the major search engines such as Google.  Although many web designers claim to “include SEO” in their web designs, we have come to find out that proper SEO, with real real results, takes a special skill set.

Truth is….Search Engine Optimization is NOT a one time thing.  It is not a button that you press—and now have SEO.  If you really want your website to rank, even for the easiest of keywords, that requires a true SEO specialist and takes a minimum of six months and usually one year or longer.  After the first year, your monthly SEO fees should be reduced as it is much easier to keep your current rankings than it is to move up.

See Where Your Real Estate Website Is For SEO

Are you interested to see how your real estate website ranks for SEO?  You can’t just Google it from your own computer.  But you can get started by running a report that gives in-depth information on how good the SEO is on your site.  You can use the Moz toolbar, which is free, or take a 14 day trial with SEMrush — which is a full blown SEO system that has every marketing tool you need.  If SEMrush is a little overload, just drop it before the 14 days is up ad get a full refund.

Why Real Estate SEO?

We have found that real estate websites require even more effort to properly rank on page one of Google than most business sites.  This holds true for a variety of reasons.  Many of the real estate websites that are built for the masses don’t even get indexed much less rank for any major keywords.

High Level Of SEO Competition

Almost every real estate agent and broker has a website.  According to the National Association of REALTORS, there is over 1 million real estate agents in the US.  Every single real estate website wants to rank for a very similar set of keywords such as ******* real estate or ***** homes for sale.  Almost every major metropolitan real estate market has thousands of real estate websites all fighting to be on page 1 of Google.  Unfortunately, only 10 sites are going to fit there.  If you want to rank for a major real estate search term, its going to take a high level of expertise in SEO for real estate.

Compete With Major Real Estate Portals

There are a handful of major real estate portals, with almost unlimited funds, that have a tremendous focus on real estate search engine optimization.  These sites like: Zillow, Realtor.com, Trulia and Homes.com consistently rank on page one of Google for just about every search term, for every city.  Many Realtors, to catch the low hanging fruit, will attempt to rank for longer tail keywords that the large portals dont go after.

This substantially reduces the number of spots on page one that you may fit into.  Now you have reduced your target for success from 10 to 5 or 6.  Then you have to also compete with the major real estate franchises such as Remax, Century 21, Keller Williams and Coldwell Banker.  Depending on the size of the local franchises and local market share, you could see any (or all) of these on page one of Google.  Even some of the more progressive independent real estate brokers may have a dominate hold on the local SERPS.

Duplicate Content

You may have noticed that real estate websites have a large focus on real estate listings.  These are provided by the local MLS and ultimately get displayed on every real estate site in the local market.  Because duplicate content is a major issue with real estate SEO, this can create an additional level of complexity to ranking your real estate website.

They How Do We Rank Your Real Estate Website?

We have partnered with one of the most recognized names in real estate SEO in the country to rank the websites that we build for our real estate agents and brokers.  We have chosen to not cut any corners in providing on the best in real estate SEO for our clients.  In addition, because of our size, we were able to negotiate a great deal, so our clients get great results and the most affordable prices.

In Conclusion

We are happy to announce our new service of providing real estate SEO to all of our REALTOR clients.   So now, in addition to having a cutting edge website, our new set of SEO services include:

  • Keyword Research
  • On Page SEO
  • White Hat Back-links
  • Content Creation
  • Social Media Syndication
  • Site Structuring
  • Guest Blogging
  • Internal Linking
  • And More!

 

 

 

 

 

 

Must Have Wordpress Plugins

My List of Must Have WordPress Plugins – Updated for 2018

Just updated for 2018!

Upon reviewing our list, we are still BIG fans of all of the below plugins.  We did made an update to the Visual Composer review below.  In addition, we have added a couple to the bottom of the list.

Seems like everyone and their brother has a favorite list of “Must Have” WordPress plugins. For anyone that builds a lot of websites on the WordPress platform, you find that you use many of the same plugins over and over and over time, cant live without them.  We do quite a bit of real estate SEO and website design, so some of these plugins are SEO related.

Check Your Sites SEO

Must Have WordPress Plugins

One Feed SuperchargerOne Feed Supercharger is an awesome plugin, built by the SEO gurus over at Network Empire, that maximizes the use of RSS feeds. Anyone with a website wants their site to be found by the major search engines and using RSS feeds can be very valuable. WordPress does automatically create an RSS feed for you, but One Feed provides some super cool features.

  • First, you can create an unlimited number of RSS feeds containing a variety of information.
  • All of the feeds created in One Feed include all of the photos for each blog
  • You can pull other RSS feeds into One Feed and create a master feed
  • You can pull random “old” articles or have a “sticky” post included in any feed

I use One Feed Supercharger on every site I manage. Here is a video showing how powerful it is.

Yoast SEOYoast SEO is one of the most popular SEO plugins on the market and for good reason. It provides a plethora of SEO tools absolutely free. Not only can you easily adjust your meta title and description, but Yoast SEO provides site analysis, XML sitemap configuration, the ability to edit your robot.txt and .htaccess files all coupled with an easy to use interface. They also provide many paid options for specific purposes.

Formidable Forms – Yep, you guessed it, Formidable Forms is a forms plugin. I used to use Contact Form 7 quite regularly, but after finding Formidable, I haven’t looked back. I have opted for the paid version since I use some of the more advanced features, but the free version is powerful and easy enough for most people.

Visual ComposerVisual Composer is a page builder that lets you build out an entire website without coding. It comes with many visually appealing features that can be easily incorporated into just about any website. It has both a front end and a back end editor which lets you see the final product as you are building it.

They provide a variety of add-ons for Visual Composer, I personally use the “Ultimate Ad-ons for Visual Composer” as it includes many premium elements like Icon, Info Box, Interactive Banner, Flip Box and a lot more. One downfall is that Visual Composer can slow down your website load times if you go crazy with it, so be careful.

UPDATED VC Review for 2018 – although we still really like Visual Composer (Now renamed to WP Bakery) – our testing has found that the site speed gets seriously reduced when using too many modules within WP Bakery.  We strongly recommend only activating the modules that you end up using — and deactivating all the others,

Social Media FeatherSocial Media Feather easily adds social media share and follow icons to any WordPress website. Although that in itself is not very unique, it does so with a small footprint and doesn’t slow your website down. It has a ton of options such as choosing your sharing prefix and postfix, customize-able icon sizes and placements and interfaces with just about every platform.

Revolution Slider – If you want an endless level of customization for your slider, Revolution Slider is your best bet. There are other solid slider programs out there, but I have found that Revolution Slider simply has all of the options I am looking for. Rumor has it that they had some security issues some time back but that is all resolved now.

AMP & Glue OR Facebook Instant Articles & Google AMP Pages by PageFrog– Im still in the early stages of testing these out — so I thought I would mention them all. With Google having a push for AMP pages (Accelerated Mobile Pages) if you have any interest in ranking your site, you will want to implement AMP pages/posts on your site. One option is to use BOTH AMP and Glue for Yoast SEO. These two plugins work together to create AMP pages for all of your blog posts automatically. Needless to say, you will need to be using Yoast SEO to take this route. One of the downfalls of this combo set is that it only creates AMP pages for your blog posts and not your pages. They say the pages support is in the works. The other option is Facebook Instant Articles & Google AMP Pages by PageFrog – I have found this little gem and seem to like it quite a bit. It gives a preview of the AMP page and even supports Instant Articles for Facebook.

New Additions for 2018!

A plugin that has apparently been around for a while, but we never found — but now cant live without is…

Auto Terms of Service and Privacy Policy – This free little gem lets you automatically build out two, very needed pages on every website…the Privacy and Terms of Condition pages.  These pages should exist and they should have the proper legal Mumbo Jumbo.  This little plugin creates short codes that let you pop the two critical pages in just about anywhere.

Although this little plugin is not necessarily a Must Have — for what we do over here in building and marketing real estate broker websites, we have found this plugin indispensable.  That is the RSS Includes Pages plugin.  You can download it FOR FREE — straight from the WP repository.  It does exactly what it says it does — it adds ALL of your pages on your WordPress site into the RSS feed (which usually only has posts).

 

Enjoy!