What is SEO?

SEO stands for Search engine optimization. SEO is a set or rules that optimize your website to rank higher in search engines’ organic results. This is the process you should follow to improve your website’s visibility in search engines and to get more visitors.

SEO serves two primary purposes. The first goal is to understand the needs of users online and create high-quality content that meets their expectations. The second goal is to create a website search engines can index and understand.

Good SEO practices are a great way of increasing the quality of a site by making it more user-friendly, quicker, and easier to navigate.

These are the most important SEO tasks:

  • Find out what users are looking for in relation to your products or services.
  • Create content that makes users happy
  • Different SEO techniques can be used to provide the correct signals to search engine crawlers.

SEO can be viewed as a complete framework, since it involves a variety of rules or guidelines, a series of stages and a set a of controls.

SEO: Why is it important?

SEO marketing is essential in today’s highly competitive market.

Millions of people use search engines every day to find answers to their questions and solutions to their problems.

SEO can help your website, blog or online store get free targeted visitors through search engines.

SEO is crucial because:

  • The majority of search engine users (over 70%) will click on one of five top suggestions in search engine result pages (SERPS). Your website must be in the top five positions to take advantage of this opportunity and attract customers to your online shop or website.
  • SEO is more than just about search engines. Good SEO practices can improve the user experience and usability a website.
  • Trust is built in search engines by users. Having a website that appears at the top of searches for keywords increases trust.
  • SEO is a great tool for social promotion. Searches for your website on Google and Bing will lead to more people sharing it via Facebook, Twitter, and other social media channels.
  • SEO is essential for smooth operation of large web sites. SEO can be beneficial for websites with multiple authors. They have a direct benefit in increasing organic web traffic, and an indirect benefit in having a common framework (checklists), to use before publishing any content on the site.
  • SEO can help you stand out from the rest. SEO can make you stand out from the rest.
CTR per SEO Ranking Position.

Introduction to SEO for Beginners

This definition might seem complicated for beginners in SEO.

Search Engine Optimization can be described as a way to make your website appear higher in search results from Google, Yahoo!, Bing or any other search engine .

Complex algorithms determine the order in which Google returns results when you search for something on Google.

These algorithms, also known as Search Engine Ranking Factors, take into consideration a variety of rules to decide which website will be displayed in the first, second, and third positions.

Search engines give you an edge over unoptimized websites and increase your chances of ranking higher.

You can watch the video tutorial to find out what SEO is, how it works, and why it’s so important.

What are the key stages of Search Engine Optimization?

SEO, as I said above, is not a static process. It is a framework that has rules and processes.

SEO can be broken down to 3 main types for simplicity.

SEO Overview

Technical SEO – With technical SEO, search engines can easily crawl and index your site.

On-site Search Engine Optimization: Guidelines to be followed on your site and in your content to make it search engine-friendly.

Offsite SEO: Promotion of your blog or website to rank higher in search results.

Technical SEO

Technical SEO is the first stage of the SEO process. Technical SEO is not, as the name suggests, concerned with actual website content or website promotion.

This is about the settings that you must configure to make it easier for search engine crawlers. Most of the time, you won’t have to do it again once your technical SEO is perfect.

However, problems with indexing or crawling can have a negative impact on your rankings.

For a technical SEO audit and to ensure everything is functioning as expected, please refer to our Technical Search Guide.

On-site SEO

On-Page SEO Techniques

The second stage of On-Page Optimization is the final. The second stage is On-Page Search Engine Optimization which deals primarily with page content and other elements.

On-page SEO has a different focus than technical and off-page. Its main goal is to give search engine crawlers sufficient signals so they can understand the meaning of your content.

Search engines can’t understand pages like humans so they look for signals in order to determine what the page is about.

This is where you will be focusing on website structure, SEO keywords and title optimizations, headings and internal links. You can also use structured data markup to send signals to search engines.

On-page SEO can also help improve the credibility and usability of a blog or website if done correctly.

It is important to note that content optimization is part on-page SEO, but it is sometimes referred to as Content SEO .

The Onpage SEO Guide provides detailed information about the various on-page SEO methods.

Off-site SEO

The third stage of SEO is Off-Page.

You can make changes to your website (on site SEO) to increase its ranking in search engine results pages. Another way to improve your website’s ranking is to use offsite SEO techniques.

Offsite SEO is commonly known as link building, but I prefer the term Website Promotion because a proper way of promoting a website requires many more techniques and methods than just building links.

Why is Off-Page SEO Important?
Search engine algorithms generally look at the index of a user’s search query and attempt to find pages that satisfy their i .

Good candidates pages appear at the top of search results.

The number of backlinks (incoming links) is one of the main factors that determines the rank of a webpage in search results.

Backlinks signal trust and can have a significant impact on your ranking position, depending on the source.

Your ranking will be affected if the links come from trusted and well-respected sites.

Your ranking will be affected if they are paid links, links from article directories, link farm results, or result of an exchange.

This is a violation Google guidelines. Most likely, it will also lead to a Google Penalty.

How can you get more links?

It’s a great question. I am certain that you will find hundreds of answers if you search the Internet using that phrase.

High quality content will lead to natural links, which will in turn result in high rankings and traffic.

You might have temporary success if you buy links or try to get them the easiest way. However, your website may disappear from the first pages of Google after the next Google update.

How does SEO work?

It is the best way to understand how SEO works, to actually practice it.

You can’t learn the concepts and theories without applying the SEO techniques to a website to see if they work.

If you see an increase in organic traffic and rankings, this is a sign that your efforts are moving in the right direction. If you don’t, your strategy and action plan will need to be revised.

Resources for More Information About SEO

  • Search Engines: How They Work Before you start with SEO, it’s important to understand the workings of search engines. SEO’s goal is to get search engines to trust your website. Understanding how they rank websites will help you make better decisions.
  • Our Complete SEO Course. This course covers all aspects SEO, with case studies and step-by-step instructions.
  • How you can become a SEO Expert This guide includes a list of resources that will help you stay up-to-date on the latest developments in SEO World.
  • DIY SEO Tutorial A tutorial showing you how to do your own SEO. This tutorial covers both basic and more advanced SEO concepts.
  • SEO Checklist A handy checklist to ensure that all elements have been optimized.
  • SEO Starter Guide Google – An easy guide for SEO beginners.
  • Search Engine Optimization Certifications – A list of the top SEO courses you can follow to get certified.

What’s the difference between SEO marketing and digital marketing?

Many people ask me “Is it the same thing as Digital Marketing?”. The simple answer is that SEO is one tool in your Digital Marketing arsenal.

SEO can be part your overall campaign. This usually includes content strategy, PPC, social media promotion, and so on.

For more information, see The Difference Between SEO and SEM

Content is still the key to success, with or without SEO

This introduction to search engine optimization should be concluded. SEO can’t help you if your content isn’t good.

This means that if you attempt to rank a website without great content, your chances of success (over the long-term) are minimal.

A website with great content can be successful with or without SEO. SEO is just an additional boost for your website.

Key Learnings

What’s SEO?
SEO refers to a set rules that optimize your website in order to achieve higher rankings on search engines’ organic results.

Why SEO is important?
Most search engine traffic is directed to the top five results. SEO can help your website rank in the top five results for your target keywords, thereby increasing traffic to your site.

Can you do SEO yourself?
There are many SEO classes as well as online guides that will help you to learn and practice SEO. Practice is the best way to learn about SEO.