Disruptive technologies have led to a significant transformation in the real estate sector, just like many others. This movement has been accelerated by the current pandemic, which has only served to strengthen its efforts to create a new, better and more digitized model for real estate operations.
Rapid innovation has made it possible to streamline every stage of the real-estate buying process, whether that’s searching for listings on realty aggregators, applying online for financing options, or even showing virtual houses in exchange for real ones.
It should not surprise that digital marketing is essential for the success of fast-changing industries such as this. We have compiled some of the most powerful marketing strategies that you can use to help your business grow and ensure its future success.
- Create Real Estate Videos
The shift towards video content is the one trend that will redefine real estate marketing in 2021. Agents must have a solid video marketing strategy if they want to remain competitive in this highly competitive market.
Video enhances every stage of the real estate buying process. Photos and written content no longer work when it comes to attracting potential clients to your properties. Listings that include a video receive 403% more inquiries than those which do not. Listing videos should be professionally done to attract potential buyers.
Videos can also be a great way to build your brand and connect with potential customers. Your target audience will trust you if you create educational content that is valuable. Educational video content can be a personal and effective way to show your expertise on the local housing market. Educational videos offer agents a great opportunity to show their expertise and knowledge.
Your videos should be promoted on the same platforms as your content. Agents should aim to have a presence on at least one social media channel in order to maximize exposure. Your following will draw attention to your content, regardless of whether it’s LinkedIn, Facebook or YouTube. Though the growth strategy for each social media platform differs, here are some tips to get you started on the channel of your choice.
If you prefer to get your content out there faster, you can use Ads on social media platforms. This allows you to bypass the hurdle of building an organic audience, and puts your videos in front of your target audience quickly. Here’s a helpful guide to get you started with Facebook Ads.
- Optimize social media accounts
This brings us to the next point. You probably already have business accounts on many or all social media platforms. Social media success is more than having an account. You’ll need an independent real estate social media marketing strategy to succeed in this increasingly competitive space.
Recognize that every social media channel is different and can attract different types. This doesn’t mean you have to use the same content on all channels. However, you can adapt the content depending on which platform it’s being posted on. You can save an infographic you create to post on your website in several formats.
Your success stories will help humanize your brand.
You should engage users and not just post content. You should check for potential leads’ comments at least once per day, and then respond immediately. Social media should serve as a channel for communication with potential clients, not a showcase for your business.
Use relevant hashtags to increase traffic to your social media posts. You should not only use generic hashtags like #realestate or #housing. Also, do your research on hashtags that are specific to your area and niche. This will allow you to attract more people to your posts, and therefore generate more leads via social media.
- Take Virtual Tours of Listings
According to a study from Realtor.com, listings which offer virtual tours receive 87% more views than properties which don’t have any. It’s not surprising, considering the rapid rise of virtual reality and the current pandemic.
Even if you aren’t tech-savvy, creating virtual tours of your properties is easy. Online software tools are available that will help you create professional-looking tours without spending too much money. In an increasingly digital world, property listings that only include photos and text descriptions are not sufficient.
Facebook still reigns as one of the most widely used online platforms by adults. The vast majority of users use it daily. This gives brands and businesses the opportunity to have maximum visibility when they implement a Facebook marketing strategy.
Of all the tasks involved in Facebook marketing, the hardest part is often getting started. However, we have seven steps that will help you get your Facebook marketing off the ground.
Continue reading to learn how you can get the most from this powerful social media platform.
- Set goals for Facebook
Setting the right goals is the first step in any marketing strategy. This will serve as a benchmark against which to gauge the success of your Facebook strategy. To set goals you will need to do some research so that your plan can be achieved through Facebook.
In the 2018 Sprout Social Index, we found that marketers on Facebook had a few top goals in mind:
- 34% want to increase brand awareness
- 21% want to increase community engagement
- 11% want to increase sales and lead-generation
These survey results can be a great place for you to start if your company doesn’t yet have Facebook goals. If your company has set goals for general marketing, you can look at how they overlap with your plans to market on Facebook.
These are the most common goals businesses have for the year. Here’s how a Facebook strategy can help:
- Quality sales increase: Better targeting is key to improving the quality of your sales. A well-planned Facebook marketing strategy will help you reach your target audience better. You won’t get more fish just because the pond is larger. Focus on the things you are most familiar with and use Facebook to increase your reach.
- Adding value to your organization: Facebook can help you better nurture your customers, increase awareness and offer more resources to your audience. Facebook should be your first source of information.
- Get a better pulse on the industry: Are your competitors always one-step ahead of you? With the help of Social media monitoring tools you can monitor, listen, and report on any social conversation that revolves around you, your industry, or your competitors. Before speaking, increase your listening skills.
- More efficient recruitment: Nobody said that social recruiting is easy to use, but it’s growing in popularity. Social media can help you increase your recruiting efforts and reach top talent quicker. You can increase your chances of recruiting high-quality employees by using the social networks of your employees.
- Smarter growth: A successful business will have a reduced churn rate, lower spend, and increased acquisition. Facebook can help with all of these aspects. Facebook can help you in areas, including increased targeting and ad spending. Addressing your Facebook marketing strategy will help you reach these goals.
Follow-up: Keeping track of your progress is crucial.
- Know your Facebook audience
It is important to understand who is on Facebook, and how your audience split looks before you decide which Facebook marketing strategies to use.
After you have done that, spend some time familiarizing yourself with your Facebook demographics by using Facebook Page Insights.
- Engage your audience proactive
They’re designed to be used as social media networks for sharing, discussing and conversing with others. You must remember the basic concept of what makes a social network. This means that engagement and conversation should not be neglected.
Instead, be a community for the people you serve.
Facebook is a great place for industry discussions and chats, with your customers or with other people. While Twitter often gets all the limelight of being a social customer care mecca, don’t forget about Facebook too.
You can help drive Facebook engagement by asking people to simply engage in the first place. You can’t wait for your followers and sit back. There are many ways to increase engagement, even though you can’t reach all people.
1.Want to get yourself some free advertising on Google?
All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps). You can see that all of the businesses in the red call-out are local Google My Business results. A great thing is that none of these businesses paid for their position in the local results, unlike Google AdWords.
If you haven’t already claimed your Google My Business listing, you need to do so immediately. As Google guides you through setting up your listing, it will automatically create a Google+ Page to represent your business. This leads us to the second Google marketing tool.
2.The jury is still out on the importance of having a Google+ Business Page.
We think that businesses should create a Google+ Page because of Google’s vast empire. To create a page, get started here.
If you are a local business, you will need to set up and maintain a Google+ Page. This is because Google+ is more important than your Google My Business listing. It’s also important to spend extra time making sure your Google My Business listing includes a link to your Google+ Page.
Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website — particularly to articles on your blog. Google considers social signals a ranking factor. This means that if your site visitors are able to share your content via Google+, it can improve your content’s rank in search.
- Google Webmaster Tools
You want to know how healthy your website looks in Google’s eyes? Just set up a Google Webmaster Tools account. Google Webmaster Tools will notify you of any red flags that may prevent your site being found in search results. It also helps you analyze your search traffic to see how visitors are finding you.
- Google Suite: Slides, Slides and Docs
Collaboration with other marketers in your team is possible. Google Suite is a set of great collaboration tools that you can replace your desktop software with. These are the links:
- Google DocsWord documents
- Google SheetsExcel spreadsheets
- Google SlidesPowerPoint presentations
- Google Forms for easy collection of simple survey responses
Consider using them to share and collaborate on marketing data analyses, ebook or blog post drafts, marketing or SlideShare presentations, or surveys and polls. You can save your projects automatically and access them across all devices by downloading a mobile app.
SEO and Digital Marketing
SEO stands for Search Engine Optimization. It’s the process of getting traffic through the organic, editorial, and natural search results. It is the term used to describe the activity of improving search engine rankings. It’s essentially quality control for websites.
It seems that there is no difference in SEO and digital marketing strategies. Both perform the same functions and have the same skills. Different titles only be used for marketing purposes. This is why we must take a close look at these concepts. SEO is really based as a subset of digital marketing.
SEO can target various types of searches, such as image search, video search and news search engines. A sound SEO strategy can help position your website to be found at critical points during the buying process, or when people are looking for it.
Various companies offer SEO services if you feel like you don’t have the time to invest in learning the ins and outs of the complex world that is SEO. While SEO pricing structures can vary wildly, finding one that works for you can be the key to unlocking your digital marketing strategy.
Having a solid digital marketing strategy is a must for the success of real estate agents in 2021. Using these tips, you’ll not only be able to draw more leads and establish a credible reputation, but you’ll also be able to stay ahead of the curve in an industry that’s particularly tumultuous during these tough times.