The Definitive List of SEO Tools for 2023 Ranked from 1 to 54

An In-Depth Look at the Best SEO Tools with Links, Overview, Price, How its Used and Pros & Cons

What is SEO and why should I care?

Search Engine Optimization (SEO) is the process of increasing the visibility and quantity of website traffic through organic search engine results. It involves using a combination of keywords, content marketing, link building, and other techniques to help make your site more visible to search engines.
SEO tools are a great resource for digital marketing agencies as they provide valuable insight into how your site can be optimized for better search engine rankings. In this article, we will take an in-depth look at the 50 best SEO tools to grow your website’s traffic.

Categories of SEO Tools

Keyword Research Tools: These tools help to identify keywords and phrases related to a website or product that can be used to optimize content for search engine visibility.

On-Page Optimization Tools: These tools help to ensure pages are optimized for maximum visibility in search results by analyzing page titles, meta descriptions, headings, internal links and other elements of a page.

Backlink Analysis Tools: These tools allow you to see who is linking to your website and measure the quality of those backlinks in order to improve your SEO.

Rank Tracking Tools: This software helps track where websites rank on various search engines for specific keywords and phrases over time, allowing marketers to make adjustments as needed in order to increase visibility and click-through rates.

Link Building Tools: These tools are used for identifying potential link partners, monitoring existing link relationships, creating new link opportunities, and tracking the success of one’s link building efforts over time.

Web Analytics Tools: This type of software helps analyze web traffic data in order to better understand user behavior on various websites and platforms in order to make informed decisions about marketing strategies and content optimization efforts.

Competitor Analysis Tools: This type of tool helps compare the performance of one’s own website against competing websites in terms of keyword rankings, backlinks, engagement metrics like bounce rate or average session duration etc., helping inform strategy decisions related to staying ahead of the competition online.

Technical SEO Auditing Tools: These are used for automated analysis of technical aspects of a website like page speed, indexability issues with certain sections or pages etc., which can have an impact on SEO performance if not addressed properly.

Content Optimization/Creation Tools: These types of tools help optimize existing content or create new content specifically tailored towards improving SEO performance by targeting specific keywords that people are searching for online

Top SEO Tools in 2023

SEMrush (https://www.semrush.com/)
SERPed (https://serped.net/)
Local Falcon (https://localfalcon.com)
Ahrefs (https://ahrefs.com/)
Moz (https://moz.com/)
Screaming Frog (https://www.screamingfrog.co.uk/)
Google Search Console (https://search.google.com/search-console)
KWFinder (https://kwfinder.com/)
SEOquake (https://www.seoquake.com/)
InLinks (https://inlinks.com/)
Yoast SEO (https://yoast.com/)
Surfer SEO (https://surferseo.com/)
SEO Spider (https://www.seobility.net/en/seospider/)
SEO Analyzer (https://www.webpagefx.com/tools/seo-analyzer/)
Check My Links (https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf)
Bing Webmaster Tools (https://www.bing.com/toolbox/webmaster)
Rank Ranger (https://www.rankranger.com/)
BuzzSumo (https://buzzsumo.com/)
Majestic (https://majestic.com/)
GTmetrix (https://gtmetrix.com/)
Varvy (https://varvy.com/)
SEOptimer (https://www.seoptimer.com/)
DeepCrawl (https://www.deepcrawl.com/)
Accuranker (https://accuranker.com/)
SEOptimize (https://seoptimize.com/)
Ahrefs Site Audit (https://ahrefs.com/site-audit)
SERPWoo (https://serpwoo.com/)
SpyFu (https://www.spyfu.com/)
Moz Local (https://moz.com/products/local)
Link Miner (https://www.linkminer.com/)
Raven Tools (https://raventools.com/)
Authoritas (https://www.authoritas.com/)
SEO Monitor (https://www.seomonitor.com/)
SEOlytics (https://www.seolytics.com/)
AuthorityLabs (https://authoritylabs.com/)
SEOprofiler (https://www.seoprofiler.com/)
LinkResearchTools (https://www.linkresearchtools.com/)
BrightEdge (https://www.brightedge.com/)
StatusCake (https://www.statuscake.com/)
Advanced Web Ranking (https://www.advancedwebranking.com/)
SEOmax (https://www.seomax.com/)
SEObility (https://www.seobility.net/)
WooRank (https://www.woorank.com/)
SEOclerk (https://www.seoclerk.com/)
SEO Site Checkup (https://www.seositecheckup.com/)
SEO Hero Ninja (https://www.seoheroninja.com/)
SEO Book (https://tools.seobook.com/)
SEOlytics (https://www.seolytics.com/)
SEO PowerSuite (https://www.link-assistant.com/seo-powersuite/)
WebCEO (https://www.webceo.com/)
SEO Site Checkup (https://www.seositecheckup.com/)
SEOprofiler (https://www.seoprofiler.com/)
Ranktracker (https://www.ranktracker.com)
Free SEO Audit (https://freeseoaudit.com)

SEMrush

SEMrush is a powerful SEO tool used by marketers and business owners to help improve their online visibility. The tool provides users with insights into how search engines rank their website, as well as tools to optimize their content for better visibility. It also provides data on competitors’ websites so users can better understand the competitive landscape.

Features & Benefits of SEMrush

SEMrush offers a range of features and benefits, including keyword research, site audits, backlink analysis, competitive analysis, content optimization tools, and more. It also offers marketing analytics that provide insights into website performance, organic traffic growth, ad campaigns performance and more. All the data collected by SEMrush can be used to create targeted campaigns or strategies for improving your website’s ranking in search engine results pages (SERPs).

How to Use SEMrush

Using SEMrush is fairly straightforward. After signing up for an account, users can add their own website or select from multiple competitors’ websites to analyze. Once you have chosen which websites you would like to analyze you will have access to all the features mentioned above such as keyword research or site audit tools. You can use this data for refining your own website’s content and strategy or use it for monitoring changes in the competitive landscape.

Cost of SEMrush

SEMrush offers several pricing plans depending on what features you need: Pro Plan ($99/month), Guru Plan ($199/month) and Business Plan ($399/month). A free trial is available with limited features.

Pros & Cons of SEMrush

The main pros of using SEMrush include its comprehensive set of SEO tools and analytics; user-friendly interface; intuitive dashboard; ability to track competitor activity; reporting capabilities; automated SEO audits; affordability; and excellent customer support services. The main cons are that it lacks certain advanced features such as split testing and multi-variant analysis; some reports can take a while to generate; and there are no white-label options available yet.

SERPed

SERPed is an all-in-one SEO tool that provides users with the ability to track, analyze, and improve their website’s rankings on search engines. It offers a suite of tools for keyword research, analytics, competitor analysis and more. The goal of SERPed is to help users get more traffic from organic search results and increase their visibility online.

Features & Benefits of SERPed

SERPed’s features include keyword research, ranking tracking, backlink analysis, competitors analysis, content creation tools and much more. Keyword research includes tracking keywords across multiple sources such as Google Suggestions or Yahoo Search Ads. Ranking tracking allows you to see how your pages rank in the search engine results pages (SERPs). Backlink analysis helps you determine which sites are linking back to your website and what anchor text they’re using. Competitor analysis enables you to compare yourself against other websites in the same niche or industry. Content creation tools allow you to create high quality content for your webpages.

How to Use SERPed

To use SERPed first sign up for an account on the official website and create a project for your website or blog. Select the type of project (ranking tracker, keyword research etc.) that you want to work on and enter the relevant data into the appropriate fields. Once done click “start project” and wait while SERPed processes your request and provides you with detailed reports tailored specifically for your website/blog’s SEO needs.

Cost of SERPed

The cost of using SERped depends on which package you opt for; there are 3 packages available – starter ($19/month), pro ($49/month) and agency ($99/month). Each package has different features included so it’s important to check which features are included in each before making a decision as to which one best suits your needs.

Pros & Cons of SERPed

Pros: Easy-to-use interface; comprehensive set of features; affordable pricing plans; great customer service; capable of handling multiple projects at once.

Cons: Presets cannot be modified; limited customization options; lack of some advanced SEO features such as automated link building campaigns or A/B testing capabilities; no mobile app available yet

Local Falcon

Local Falcon is an SEO tool designed to help businesses maximize their local search visibility. It provides a comprehensive suite of features that enable users to monitor, track, and optimize their local presence on search engine results pages (SERPs). It helps users identify opportunities for growth, analyze their competition in the SERPs, and quickly implement changes to improve their local rankings.

Features & Benefits of Local Falcon

Local Falcon offers a variety of features and benefits including:

– Keyword research and analysis to identify the best keywords for your business

– Local listing optimization to ensure your business information is listed correctly across multiple platforms

– Competitor tracking and comparison tools so you can keep an eye on how your competitors are doing

– Analytics reports that provide insights into website performance, traffic sources, and user engagement

– Automated alerts that notify you when there are changes in your ranking or visibility on SERPs.

How is Local Falcon Used?

Local Falcon provides a user-friendly dashboard interface where users can add keywords, monitor competitor listings, review analytics reports, modify local listings, create automated alerts, and more. The tool also offers an intuitive drag-and-drop feature which allows users to easily customize their report layout. Additionally, the platform includes expert advice from Local Falcon’s team of SEO professionals who can offer personalized guidance and support with account setup and optimization.

Cost of Local Falcon

The cost of using Local Falcon varies depending on the plan chosen. There is a free plan available as well as three monthly subscription plans ranging from $49-$149/month. All plans include unlimited keyword monitoring and competitor tracking as well as access to all features of the platform such as reporting analytics and automated alerts.

Pros & Cons of Local Falcon

Pros: Easy-to-use dashboard interface; Drag & drop feature for customizing reports; Expert advice from SEO professionals; Affordable pricing options; Comprehensive suite of features including keyword research & optimization tools.

Cons: Limited integration with third party apps/tools; Some advanced features may require additional setup/configuration time; Free plan does not include some key features such as competitor tracking & automated alerts.

Ahrefs

Ahrefs is a powerful SEO tool and analytics suite that helps businesses analyze their website performance, improve their organic search rankings, and monitor the competition. Ahrefs’ suite of tools includes keyword research, site audits, backlink analysis and tracking, content marketing insights, rank tracking, social media monitoring, competitor analysis, and more.

Features & Benefits of Ahrefs

Ahrefs provides users with a comprehensive set of tools for researching keywords, auditing sites for optimization opportunities, analyzing competitors’ websites to uncover weaknesses or outrank them in SERPs (search engine results pages), as well as analyzing link profiles to determine which backlinks are likely to help or hurt a website’s ranking. Additionally, Ahrefs allows users to track their site’s performance over time with its Rank Tracker feature. The Site Audit tool can help identify technical issues that may be hurting search engine visibility while Content Explorer makes it easy to discover the most popular content related to any topic or keyword.

How is Ahrefs Used:

Ahrefs can be used by SEO professionals and marketers to optimize their websites for higher rankings in SERPs as well as gain insight into what works best for competitors in terms of SEO strategies. The tool also provides useful data such as keyword difficulty scores and estimated click-through rates from organic searches so users can make informed decisions about what keywords they should target in order to drive more traffic from search engines. Additionally, Ahrefs’ Site Audit feature identifies technical issues that may be impacting a website’s ranking ability.

Cost of Ahrefs

Ahrefs offers three plans that range from $99/month (Lite plan) up to $999/month (Agency plan). All plans include access to all of the features mentioned above plus additional benefits such as priority support and advanced data export options. The Lite plan allows up 10 projects with 500 crawled URLs per project while the Agency plan allows unlimited projects with unlimited crawled URLs per project.

Pros & Cons of Ahrefs

The biggest advantage of using Ahrefs is its comprehensive set of features and benefits which include everything needed for successful SEO campaigns. It also has an intuitive user interface which makes it easy for novice users who are just starting out with SEO or experienced professionals looking for advanced insights into competitor strategies. However one of the drawbacks is that it can be expensive compared to other similar tools on the market. Additionally some people have reported occasional issues with certain features not working properly or slow loading times when using certain data sets on larger websites but these issues seem few and far between overall.

Moz

Overview: Moz is a comprehensive SEO tool that helps marketers, business owners, and SEO professionals monitor, maintain, and improve their website’s organic search engine performance. It offers a suite of tools that help users understand the complexities of search engine optimization (SEO) and provides actionable insights to improve visibility and rankings.

Features & Benefits of Moz

Moz offers a range of features to help users optimize their websites for better search engine rankings. These features include keyword research tools, link building tools, content analysis tools, crawl diagnostics tools, rank tracking software, backlink analysis tools as well as social media monitoring capabilities. Additionally, it also provides detailed reporting so users can track progress over time. The benefits of Moz include improved visibility in search engines like Google, higher rankings on SERPs (Search Engine Result Pages), increased website traffic and leads from organic sources as well as improved brand recognition online.

How is Moz Used:

The primary purpose of Moz is to help optimize websites for better visibility in search engines by providing insights into various aspects of SEO such as keyword research, link building strategies, content optimization and other best practices. Users can use the various features provided by Moz to monitor their website’s performance on SERPs and gain insights into how they can further improve their website’s ranking through data-driven decisions.

Cost of Moz:

Moz has two pricing plans – Pro ($99/month) and Enterprise ($599/month). Both come with unlimited access to all of its features including keyword research tools, link building tools, content analysis tools etc., but the Enterprise plan adds advanced functionality such as custom reporting capabilities and priority support services.

Pros & Cons of Moz:

Pros include an easy-to-use interface with an intuitive dashboard; comprehensive set of features; helpful tutorials for beginners; detailed reporting capabilities; cost saving options for smaller businesses; additional services like free SEO audits available upon request; access to expert advice from SEO professionals via webinars or live chat sessions. Cons include a steep learning curve for novice users; lack of automation features which might be necessary for larger businesses with multiple websites or complex SEO needs; some features are only available with the Enterprise plan which may be expensive for small businesses or individual users.

Screaming Frog

Screaming Frog is an SEO tool that crawls websites’ URLs, allowing users to analyze the onsite elements of their webpages. It collects data such as page titles, meta descriptions, and images, and allows users to audit technical issues like broken links and redirects. Screaming Frog works across all major search engines, including Google, Bing, and Yahoo.

Features & Benefits of Screaming Frog

Screaming Frog has many features designed to help with SEO tasks such as crawling websites for broken links and analyzing page speed. It also provides detailed reports on website performance that are easy to understand. The tool can be used to monitor changes in website structure or content over time. Additionally, it can identify opportunities for SEO improvement and detect issues such as duplicate content or slow loading pages.

How is Screaming Frog Used:

Screaming Frog is used by SEO professionals as well as website owners who want to ensure their website meets best practices for search engine optimization (SEO). It is particularly useful for larger websites with multiple pages because it allows users to crawl through thousands of URLs quickly and easily identify any potential problems. The tool can also be used to analyze competitor’s websites in order to gain insight into their strategies.

Cost of Screaming Frog

The basic version of Screaming Frog is free but has limited functionality. The paid version starts at $149 per year for up to 500 URLs per crawl which can then be upgraded for larger sites for up to 50 million URLs per crawl with a yearly fee of $1,499.

Pros & Cons of Screaming Frog

Pros: Screaming Frog provides powerful tools that make it easier for users to audit complex websites quickly and accurately; it offers detailed reports which makes it easy to identify issues; its cost-effective pricing makes it accessible even on a budget; its user-friendly interface makes the tool easy to use even without prior experience; its features allow users to compare their own website against competitors’.

Cons: Its limited functionality in the free version may not be suitable for some projects; its user interface may be confusing or difficult for beginners; the cost of the paid version may not be feasible if you only need a one-time analysis; its crawler limit may not work well with very large websites; the results depend greatly on how much data you need from your crawl which can take significant time depending on size of your website.

Google Search Console

Google Search Console is an SEO tool that helps website owners monitor, maintain and troubleshoot their presence in Google search results. The tool provides insights into how visitors find and interact with a website, helping to optimize visibility and performance. It also helps users identify opportunities to improve the site’s appearance in search results, as well as address any technical issues that may be preventing the site from being indexed correctly by Google.

Features & Benefits of Google Search Console

Google Search Console has a variety of features for monitoring and managing a website’s performance in search engine results pages (SERPs), including:

• Monitoring impressions, clicks and other metrics related to organic search traffic

• Analyzing which queries are driving people to your website

• Identifying opportunities for optimization

• Troubleshooting indexing issues

• Generating sitemaps to help ensure complete coverage of your content in SERPs

• Submitting URLs for indexing in SERPs

Overall, these features help you understand how visitors find your website, what they do once they land on it and how you can improve its position in SERP rankings.

How is Google Search Console Used:

Once you have created an account with Google Search Console, you can use it to track the performance of your website on SERPs over time. You can view data such as impressions (how many times your URL has been seen), clicks (how many times someone clicked on your URL) and average click-through rate (the percentage of people who saw your URL in SERPs who clicked on it). You can also view data about specific queries or topics that are generating traffic for your page, allowing you to optimize content around those topics accordingly. Additionally, the tool allows you to identify any technical errors which may be preventing pages from appearing properly in SERPs so that these issues can be addressed quickly. Lastly, it provides reports that allow you to compare different versions of a page so that you can see which version performs best organically within SERPs.

Cost of Google Search Console

There is no cost associated with using Google Search Console; however there may be costs associated with implementing any changes or optimizations suggested by the tool based on its analysis of the website’s performance within SERPS.

Pros & Cons of Google Search Console

The main pros of using this tool include its ability to provide detailed insights into how visitors find and interact with a website; identify opportunities for optimization; troubleshoot indexing issues; generate sitemaps; submit URLs for indexing; compare different versions of pages; and track overall performance over time within SERPS – all at no cost! Some potential cons include the amount of time needed to analyze data provided by the tool – particularly if there are multiple websites being managed – as well as having adequate knowledge/understanding of web analytics tools and techniques needed to fully utilize all aspects of the platform’s capabilities effectively.

KWFinder

KWFinder is an SEO tool designed to help users find long-tail keywords and analyze their competition. It provides users with keyword suggestions, search analytics, SERP analysis, and more. The tool can be used to optimize webpages for better organic rankings on search engines such as Google and Bing.

Features & Benefits:

KWFinder’s features include keyword research, backlink analysis, competitor analysis, SERP analysis, and more. It offers a range of benefits including the ability to discover valuable long-tail keywords with low competition; gain insights into your competitors’ strategies; identify potential link building opportunities; track your rankings over time; and more.

How is KWFinder Used:

KWFinder can be used for a variety of tasks related to SEO. It can be used to conduct keyword research for content optimization, track rankings over time, uncover competitor data and strategies, analyze SERP results for chosen keywords, measure backlink strength of competing websites, and more.

Cost of KWFinder

KWFinder offers a free version that includes basic features such as five daily searches and 500 keyword suggestions per search query. Paid plans start at $29/month for unlimited searches and up to 10 tracked websites in the Rank Tracker feature.

Pros & Cons of KWFinder

Some advantages of using KWFinder include the ability to easily find long-tail keywords with low competition; access insightful competitor data; view SERP results quickly; get accurate ranking updates in the Rank Tracker feature; use advanced filters when conducting searches; access detailed reports on metrics such as CPC or Adwords difficulty level; etc. One disadvantage might be that it does not offer any automated tools like other SEO tools do (such as automated link building).

SEO Quake

SEOquake is an SEO tool developed by SEMrush, a leading internet marketing suite. This tool helps webmasters and digital marketers analyze the health of their websites by providing detailed information about their rankings, visibility, and performance. It also provides insights into backlinks, keywords, and social media metrics.

Features & Benefits of SEO Quake

SEOquake offers a wide range of features that allow users to easily monitor and analyze their website’s performance. These include: keyword density analysis, page rank analysis, internal and external link analysis, domain comparison tools, backlink reports, SERP overlay feature that shows sites ranking for specific keywords in Google search engine result pages (SERPs), traffic trends analysis based on Google Trends data, and competitor research tools. Additionally, SEOquake has an intuitive user interface with easy-to-use features like customizable SEO audit reports that can be exported to PDF or Excel documents for further analysis.

How is SEO Quake Used:

SEOquake can be used in many ways to help improve website performance. Users can use it to identify potential issues with their websites such as duplicate content or low keyword density; they can also use it to compare their site’s performance with competitors’ sites; identify what keywords are driving organic search traffic; track changes in keyword rankings over time; analyze backlinks; and discover new opportunities for improving website visibility in SERPs through targeted keyword optimization.

Cost of SEO Quake

SEOquake is available as part of the SEMrush Suite which starts at $99/month for the Pro Plan but does not include all the features mentioned above. For complete access to all its features including unlimited searches and reports you need the Guru plan which costs $199/month or the Business plan which costs $399/month if you want additional features like white label reporting options and API access for integration with other applications. There is also a 7-day free trial available for those who want to try out the software before committing to a subscription plan.

Pros & Cons of SEO Quake

The main pros of using SEOquake are its comprehensive set of features tailored towards digital marketers who need detailed website analysis; its intuitive user interface; its ability to provide data in real time; its ability to export data into multiple formats (PDFs or Excel); its competitive pricing plans compared with similar products on the market; and finally its support team offering helpful tutorials on how best use each feature within the software package. The main cons are that some features are only available if you upgrade your subscription plan which could add up over time; there is no mobile version available yet so it needs to be accessed from desktop computers only; some users may find it slightly overwhelming due to all the data points presented at once which could be confusing when first starting out using this tool.

InLinks

Overview: InLinks is an SEO tool that helps websites increase their organic search visibility and rankings by improving their link profile. It provides users with a comprehensive suite of tools to help them optimize their SEO efforts, such as link building, content optimization, keyword research, and more.

Features & Benefits of InLinks

InLinks offers a variety of features and benefits to help users optimize their SEO strategy. These include the ability to track and monitor links, analyze keyword performance, improve content relevancy with suggested keywords, and create customized reports. Additionally, it also provides users with insights into competitor link profiles so they can better understand what strategies they should be using. Finally, InLinks also allows users to quickly find high-quality backlinks that are relevant to their website or page.

How is InLinksUsed:

To use the InLink tool effectively, users first need to select which type of analysis they would like to run (e.g., link building or keyword research). They then need to enter the target URL for which they want the analysis done. Once this is done, InLink will generate a report on all relevant metrics for that particular web page or website. This includes information about backlinks (such as anchor text), page relevance (based on keywords), outbound links from the target URL, etc.

Cost of InLinks

The pricing for InLinks varies depending on which package you choose and what services you require. Prices start at $49/month for basic packages up to $199/month for enterprise plans with additional features like custom reporting capabilities and white labeling options.

Pros & Cons of InLinks

The main advantage of using InLinks is that it offers an easy way for users to analyze their current SEO efforts and identify areas where improvement could be made in order to boost rankings and visibility in organic search results. Additionally, it provides detailed insights into competitors’ link profiles so users can get a better understanding of what strategies are working well in the industry as well as gain valuable insight into new opportunities that may be available within the market space. On the downside however, some people may find the cost prohibitive if they are just starting out in SEO or don’t have a big budget allocated towards marketing activities yet. Additionally, some of its features may not work as efficiently as other more established tools in this space due to its relatively new status in comparison.

Yoast SEO

Yoast SEO is a WordPress plugin designed to help optimize websites for search engine optimization. It provides an intuitive interface and a variety of features that make it easy to improve your website’s SEO performance. Yoast SEO can be used with any WordPress website, regardless of the theme or plugins being used.

Features & Benefits of Yoast

Yoast SEO offers a wide range of features that are designed to improve your website’s rankings in search engines. These features include: XML sitemaps, keyword optimization, internal linking suggestions, content analysis, meta description support, and readability checks. Additionally, Yoast SEO also offers advanced functionality such as setting canonical URLs and implementing social media tags. All of these features are aimed at helping you improve your website’s visibility and ranking on major search engines like Google, Bing and Yahoo.

How is Yoast Used:

Using Yoast SEO is relatively straightforward. After installing the plugin on your WordPress website, you can begin by entering your target keywords into the plugin’s settings page. From there, you can use the content analysis feature to see how well each piece of content meets the criteria set by Google for good quality content (such as including appropriate keywords). You can then adjust your content accordingly in order to ensure that it will rank better when people search for those specific keywords. Additionally, Yoast also provides helpful advice on things like improving page titles and meta descriptions in order to increase click-through rates from SERPs (Search Engine Results Pages).

Cost of Yoast

Yoast offers both a free version and premium version of their plugin called Yoast SEO Premium which starts at $89 per year for one site license. The premium version includes additional features such as redirect manager support, multiple focus keyword support, advanced insights about how well your posts are optimized for search engines and more comprehensive support options than the free version provides.

Pros & Cons of Yoast

The Pros of using Yoast SEO include its ease-of-use in comparison to other more complex tools out there; its comprehensive suite of features; ability to use with any type of WordPress site; regular updates; affordable pricing schemes; great customer service; and its ability to help optimize websites quickly without needing extensive technical knowledge or coding skills. If you work in real estate SEO, Yoast includes schema for “real estate listings” that you can easily apply.

The Cons include potential conflicts with other plugins due to its large size; lack of real-time analytics (only available in Premium); some users have reported slow loading times when using the plugin; and it does not address all aspects of Search Engine Optimization(SEO) – only certain areas such as keyword optimization & internal linking structure within posts/pages etc.

Surfer SEO

Surfer SEO is an SEO tool that helps website owners, marketers, and content creators to improve their search engine optimization. It provides insights into the keywords and content used by your competitors to help you optimize your own website for maximum visibility in organic search results. This platform also offers a range of features such as keyword research, competitive analysis, on-page optimization, content recommendations, and more.

Features & Benefits of Surfer SEO

Surfer SEO’s main feature is its Content Editor which allows users to customize their content for optimal ranking performance. It has a built-in versioning system that allows users to make changes to their content without overwriting existing versions. The tool also provides keyword research capabilities and allows users to track keyword rankings over time. Additionally, it offers an On-Page Optimization feature which shows users how they can improve the structure of their website pages for better visibility in organic searches. Other features include competitor analysis; this shows you what other websites are doing well so you can apply similar tactics on your own site.

How is Surfer SEO Used:

Surfer SEO is easy to use and can be accessed through either the web application or via API integrations with other tools. After signing up for the service, you will be able to access all of the features including Content Editor, Keyword Research Tool, On-Page Optimization Tool and Competitor Analysis tool. You can start by analyzing your competitors’ websites using these tools and then make changes to your own website accordingly for improved visibility in organic search results.

Cost of Surfer SEO:

Surfer SEO offers both free and paid plans depending on how much you need from the toolset. The free plan includes limited access to the main features such as competitor analysis and basic keyword research while the paid plans offer full access with more advanced features such as content optimization recommendations and automatic updates on SERP changes. Prices start at $49/month for monthly plans or $39/month if billed annually upfront (equivalent of $468). There are also custom enterprise plans available depending on your needs.

Pros & Cons of Surfer SEO:

Pros: Easy-to-use interface; great range of features; detailed competitor analysis; helpful real-time updates on SERP changes; accurate keyword research capabilities; affordable pricing options.

Cons: Some features may not be available in some regions; limited ability when it comes to tracking local SERPs rankings; no support for backlinking strategies or link building activities.

SEO Spider

SEO Spider is a web crawling tool from Seobility. It is designed to crawl websites and analyze them in order to improve the visibility of their content on search engines. The software offers a range of features, including live previews of crawled pages, detailed reports, and a keyword analysis tool. The software is available for Windows, MacOS, Linux, and Android devices.

Features & Benefits of SEO Spider:

The SEO Spider crawls websites to identify potential issues that can affect the search engine rankings of a website’s content. This comprehensive web crawler can scan up to 10 million pages per hour and supports over 30 languages. After scanning, it will produce detailed reports which include things like page titles, meta descriptions, headings, redirects and more. Additionally the SEO Spider provides a keyword analysis tool which helps you identify relevant keywords to target when optimizing your website’s content for search engine ranking purposes.

How is SEO Spider Used:

To use SEO Spider you first have to install it on your computer or mobile device. Once installed you can start crawling websites by simply entering the URL into the program. You can customize your crawl settings such as depth level and maximum number of URLs scanned before generating the report with results for further analysis. After running the crawl you will be able to see all identified issues in one place along with some tips how to fix them in order to improve your website’s ranking on search engines like Google or Bing .

Cost of SEO Spider:

The SEO Spider has two different versions – Free and Pro – depending on your needs and budget constraints. The Pro version offers advanced features such as unlimited crawls per month, deeper scans up to 10 million pages/hour and full access to all reports including keyword density analysis as well export options (CSV & HTML). Pricing starts at $69/month which includes 5 projects with each having 500 URLs limit per crawl while larger plans are available starting at $199/month with unlimited projects & URLs scanned per project/crawl.

Pros & Cons of SEO Spider

Pros: The SEO Spider software is accurate and reliable providing detailed reports with actionable insights that help optimize website performance on search engines quickly and effectively; it also has an easy-to-use user interface making it accessible even for non-technical users; finally its pricing plans allow for scalability so users can choose what best fits their budget needs without compromising quality or functionality.

Cons: Since its launch in 2017 there have been some complaints about bugs within the software which were addressed by developers quickly but still remain an issue; additionally since its focus is mainly on technical SEO optimization other functions like link building remain neglected; finally due to its complexity using this tool may require additional training or guidance from professionals.

SEO Analyzer

SEO Analyzer is a free tool provided by Webpage FX that helps website owners and marketers analyze the SEO performance of their website. It scans all pages on a website for potential SEO issues, including keyword rankings, tags, link structure, content optimization, and more.

Features & Benefits of SEO Analyze

SEO Analyzer provides an extensive suite of features to help users maximize their search engine rankings. Users can enter any URL into the tool to get an instant analysis of its SEO performance. The tool then generates a detailed report outlining various metrics such as page titles and descriptions, keyword usage, HTML code optimization, page speed and other technical elements. Additionally, it provides suggestions for improving each element in order to ensure optimal search engine ranking results.

How is SEO Analyze Used

In order to use the SEO Analyzer tool from Webpage FX, users simply need to input the URL into the designated field on the homepage of webpagfx.com/tools/seo-analyzer/. Once entered into the system, it will generate an initial report containing valuable data about that particular page’s performance from an SEO perspective and offer actionable advice on how to improve it further.

Cost of SEO Analyzer:

The service is completely free for anyone using it online through Webpage FX’s homepage or via their Chrome Extension plugin (which includes access to additional advanced features).

Pros & Cons of SEO Analyzer:

The main advantage offered by this tool is that it’s completely free while also providing extremely useful information with regards to optimizing your site’s search engine rankings. On the downside however users aren’t able to delve too deep into certain aspects as they would with some paid tools – but considering its price point you do get what you pay for in terms of features!

Check My Links

Check My Links is a Chrome extension designed to help webmasters, content marketers, and SEO professionals identify broken links on their sites. It scans the HTML of any page you’re viewing in Chrome and quickly lists all the links it finds. The tool enables users to check individual URLs for accuracy and fix them if necessary.

Features & Benefits of Check My Links:

• Quickly identify broken links on any page

• Scan an entire website for broken links

• Easily export list of all checked links

• Highlighted good/bad link status in the status bar

• Filter out unwanted link types (like images) from results

• Automatically open bad links in new tabs so they can be fixed or removed quickly.

• Check My Links also serves as an SEO tool, allowing users to check anchor text and nofollow attributes associated with each link.

How is Check My Links Used:

Check My Links is simple to use; simply install the extension from the Chrome Webstore and then navigate to any web page you would like to check for broken links. Once activated, clicking on the icon will bring up a list of all found links along with their status—good or bad—and other information such as anchor text, nofollow attributes etc. You can then open any bad link in a new tab so you can fix them easily or remove them if necessary.

Cost of Check My Links:

Check My Links is free to use but there are paid plans available that offer additional features such as unlimited checks per month and priority support. Prices start at $20/month for individuals or $99/month for businesses.

Pros & Cons of Check My Links:

Pros- Easy to use; Free version available; Accurate results; Good customer support; Offers additional features with paid plans

Cons- Can’t export data from free version; No Mac OSX version available.

Bing Webmaster Tools

Bing Webmaster Tools is a free SEO tool offered by Microsoft that allows webmasters to gain insight into the performance of their websites in the search engine results pages (SERPs). It provides detailed reports on various aspects of website search engine optimization and visibility, including keyword research, backlink analysis, website health monitoring, and more.

Features & Benefits of Bing Webmaster Tools:

Bing Webmaster Tools offers a wide range of features for optimizing websites for better SERP results. These include keyword research tools to help find relevant keywords for content optimization; backlink analysis to check the number of links pointing to a website; site crawl which helps identify any technical issues or errors that may be affecting performance; real-time indexing notifications so webmasters can stay up-to-date on changes made by Google’s algorithm; and URL submission through Bing’s API. The tool also offers insights into how users interact with websites such as click-through rate (CTR) data from organic searches.

How is Bing Webmaster Tools Used:

The main purpose of using Bing Webmaster Tools is to increase visibility in the SERPs by optimizing content for keywords and resolving technical issues identified by the tool’s analyses. For example, identifying popular topics related to a business’s industry can help inform decisions about what type of content should be created and published. Additionally, fixing any errors identified during website crawl can improve page loading speed which will make it easier for visitors to navigate around the website.

Cost of Bing Webmaster Tools

Bing Webmaster Tools is completely free and does not require payment or subscription fees in order to use it.

Pros & Cons of Bing Webmaster Tools:

One major benefit of using this tool is its affordability since it comes at no cost other than time invested in understanding how it works and utilizing its features effectively. However, some users may find that there are limited options available compared with other paid tools like SEMrush or Ahrefs that provide more comprehensive data about search engine rankings and competitor analysis.

Rank Ranger

Rank Ranger is a comprehensive SEO tool designed to help businesses, website owners, and search engine optimization professionals monitor and optimize their online presence. Rank Ranger provides users with data-driven insights into the performance of their websites across different search engines. It offers tools for keyword research, competitor analysis, link building & monitoring, site audit & optimization, on-page ranking factors tracking, SERP analysis & more. Rank Ranger also offers a suite of reporting capabilities to provide actionable insights that can be used to improve website rankings and visibility among customers.

Features & Benefits of Rank Ranger:

• Keyword research – Rank Ranger helps users identify profitable keywords by offering suggestions based on Google AdWords Keyword Planner data. The tool also tracks keyword rankings for all major search engines in real time and allows users to compare how their keywords perform relative to competitors’.

• Competitor Analysis – Rank Ranger gives users an in-depth view of the competition’s activities including backlinks profiles and keyword rankings. This feature can be used to identify opportunities or threats when optimizing content or targeting specific markets.

• Link Building/Monitoring – Rank Ranger monitors incoming links from other websites and evaluates each one based on various criteria such as domain authority or PageRank score in order to determine its value for SEO purposes. Users can also use this feature to track the progress of their own link building campaigns over time.

• Site Audit/Optimization – With this feature, users are able to analyze their website structure and contents against best practices while identifying potential areas of improvement or errors that may affect SEO performance adversely.

• SERP Analysis – The SERP Analysis feature allows users to gain insight into how their pages are ranked by different search engines according to specific keywords or phrases entered by them into the system. This feature is useful for tracking changes in page ranking positions over time as well as understanding how competitors’ pages rank better than theirs within the same searches.

• Reporting – Rank Rangers provides easily customizable reports which are available in both PDF and HTML formats so they can be sent directly via email or shared via URL link with colleagues or clients if necessary.. Reports include detailed information about website performance including traffic trends, organic click through rates (CTR), backlink profile analysis etc., making it easy for anyone who needs fast access to essential SEO data without having to manually compile it themselves from multiple sources

How is Rank Ranger Used:

Rank Ranger is primarily intended for use by digital marketing professionals who need comprehensive insights into how well a website performs across different platforms in terms of organic search results (SEO). The tool helps these professionals measure a website’s overall performance as well as track changes over time using customizable reports that can be generated quickly from within the platform itself without any manual effort being required from them apart from setting up initial parameters like target market/keywords etc., before initiating any automatic processes within the platform itself.

Additionally, non-marketing personnel who need quick accesses analytics related information pertaining specifically towards online presence can also benefit greatly from using this application since it automates most parts of the process allowing anyone with basic knowledge of internet technologies understand what’s going on behind closed curtains of web development industry at large

Cost of Rank Ranger

Rank Rangers has multiple pricing plans ranging from free trial version with limited features up till $99 per month depending upon user requirements & budget limits accordingly , there’s even custom plan option available where user pays only for services he actually uses instead of paying fixed amount every month regardless .

Pros & Cons of Rank Ranger:

Pros – Comprehensive suite of features; Easy setup process; Customizable reports; Real-time updates; Affordable price points; Ability to create custom plans tailored towards individual needs .

Cons – Limited support options; Lackluster design interface compared to some other similar applications.

BuzzSumo

BuzzSumo is an SEO tool that provides content analysis and insights for businesses to help them gain visibility and reach their target audience. It helps businesses uncover the most popular topics, trends, influencers, and content related to any topic or niche.

Features & Benefits of BuzzSumo:

BuzzSumo allows users to quickly identify the top-performing content in a given industry or niche. It allows users to track competitors’ activities by monitoring their content performance over time. Additionally, BuzzSumo’s Influencer Search feature enables users to locate relevant influencers within a specific industry or demographic on social media networks such as Twitter and Instagram. This feature allows businesses to connect with potential customers through influencer marketing campaigns.

How is this tool Used: Users can use BuzzSumo’s search bar to enter keywords related to their business or industry. The tool will then generate results such as the most shared articles, trending topics, most influential authors in the field, and more. With this information, businesses can craft content strategies that align with their target audience’s interests and optimize their own content for maximum visibility.

Cost of BuzzSumo

Buzzsumo offers several pricing plans depending on user needs ranging from $99-$499 per month for individual accounts and $999 – $4999 per month for corporate accounts.

Pros & Cons of BuzzSumo:

Pros of using Buzzsumo include its comprehensive features such as analyzing competitor activities and finding suitable influencers; its intuitive interface; its ability to generate detailed reports; its affordability compared with other SEO tools; and its great customer service team that responds promptly when needed.

Cons of using Buzzsumo include its limited export capabilities; some features are not available on lower-priced plans; it may take longer than expected for results of searches conducted by keyword; there have been occasional issues where search results were inaccurate due to changes in Twitter’s algorithm which led it not being able to display the correct data; finally there have also been some complaints regarding bugs found while using certain features of the platform but these have since been addressed by the company’s development team so they should no longer be an issue now.

Majestic

Majestic is an SEO tool that helps to monitor, analyze, and improve the performance of websites. It includes a suite of features for tracking search engine results pages (SERP) rankings and analyzing backlinks. Majestic also provides access to large datasets of indexed webpages and websites to help users identify potential problems with their sites or campaigns.

Features & Benefits of Majestic:

Majestic offers a range of features and benefits for SEO professionals and website owners, including:

• Backlink analysis – Majestic allows users to check the number, quality, and type of backlinks pointing towards their site

• Rankings monitoring – Users can track changes in SERP rankings for their own or competitor’s websites

• Indexed data – Access to large datasets of indexed webpages can help identify areas where content needs improving or link building opportunities

• Reporting tools – Automatically generated reports provide insights into website performance over time

• Crawler tools – Users can crawl entire domains or subdomains to find links that need attention

How is Majestic Used:

To use the Majestic tool effectively, users must first create an account with their valid email address. They then have access to various features depending on their subscription plan. For example, they can use the backlink analysis feature by entering a domain name in the search bar. This will generate a list of all external links pointing towards that domain. The Rankings Monitor feature allows them to track changes in SERP positions over time using keywords entered into a search bar. Additionally, they can crawl entire domains or subdomains using the crawler tool which will uncover any hidden links within those domains/subdomains. Finally, reporting tools allow users to automatically generate reports based on data from past searches which can be used as actionable insights into how their website is performing over time.

Cost of Majestic:

Majestic offers three subscription plans; Lite (free), Pro ($49/month) and API ($99/month). Each plan offers various features depending on usage requirements; Lite being most basic while API providing access to more advanced options such as crawling full domains/subdomains etc.

Pros & Cons:

Pros include access to large datasets of indexed webpages which makes it easy for users to identify potential problems with their site or campaigns quickly; ability to track SERP rankings over time; crawler tools uncovering any hidden links within specified domains/subdomains; automated reporting tools providing detailed insights into website performance etc.. Cons include limited capabilities on free version (Lite); costlier than some other SEO tools available in market; lack of support for international markets outside US etc..

GTMetrix

GTmetrix is an SEO tool designed to help web developers, marketers, and site owners optimize their websites for search engine optimization (SEO). It provides performance reports of a website’s loading speed and provides actionable recommendations on how to improve the website’s overall performance. GTmetrix also allows users to track their website’s performance over time.

Features & Benefits of GTMetrix:

GTmetrix provides detailed performance reports that provide insights into the speed, structure, and content of a website. The report includes page load times, total page size, total number of requests, waterfall analysis which shows how long each element takes to load on the page, PageSpeed score which evaluates the overall optimization of a webpage and YSlow score which evaluates the user experience. GTmetrix also offers advanced features such as video capture so users can see what their visitors are experiencing when they visit their site. Additionally it offers options for monitoring changes in performance over time with monthly or daily checks and creating custom tests tailored to specific pages or settings.

How is GTMetrixUsed:

GTmetrix is used by web developers, marketers and site owners who want to optimize their websites for better SEO rankings. Users can use it to identify areas where improvements should be made in order to increase page loading speeds and reduce visitor abandonment rate due to slow loading times. They can also use it track progress overtime and compare results between different versions of a website or across multiple sites at once.

Cost of GTMetrix

GTmetrix offers both free plans as well as paid plans that range from $9-$99/month depending on usage needs such as additional testing locations or API access etc..

Pros & Cons of GTMetrix:

Pros: Detailed analysis; Video Capture feature; Advanced testing options; Ability to compare results between different versions of a website or across multiple sites at once; Free trial available with option to upgrade later if needed

Cons: Reports cannot be customized; Limited support options; No mobile app